peserta Training Developing Competitive Marketing Strategy diharapkan dapat:

1. Memahami pentingnya strategi pemasaran dalam konteks persaingan yang kompetitif di pasar.
2. Mampu melakukan analisis lingkungan internal perusahaan untuk mengidentifikasi kekuatan dan kelemahan internal.
3. Mampu melakukan analisis lingkungan eksternal untuk mengidentifikasi peluang dan ancaman dari faktor-faktor eksternal.
4. Mampu melakukan analisis SWOT (Strengths, Weaknesses, Opportunities, Threats) sebagai dasar untuk merumuskan strategi pemasaran yang efektif.
5. Mampu menyusun strategi pemasaran jangka pendek yang responsif terhadap perubahan pasar serta strategi pemasaran jangka panjang yang berkelanjutan untuk mencapai tujuan perusahaan.

Training Developing Competitive Marketing Strategy ditujukan kepada:

1. Eksekutif dan staf di departemen pemasaran yang ingin meningkatkan pemahaman dan keterampilan dalam mengembangkan strategi pemasaran yang kompetitif.
2. Direktur dan pemilik bisnis yang ingin mendapatkan wawasan yang lebih dalam tentang strategi pemasaran agar dapat mengarahkan perusahaan dengan lebih efektif dalam menghadapi persaingan di pasar.

1. Introduction to Marketing StrategyDefinition and Importance of Marketing Strategy
2. Role of Marketing Strategy in Competitive Environments
3. Goals and Objectives of Marketing Strategy
4. Key Traits of Successful Brands Long-TermCase Studies of Successful Brand Strategies
5. Sustainable Competitive Advantage
6. Brand Equity and Brand Loyalty
7. Strategic Business Planning ProcessOverview of Strategic Planning
8. Strategic Planning Models
9. Key Components of a Strategic Business Plan
10. Critical Planning Steps & the Overall ProcessEnvironmental Analysis (Internal and External)
11. SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
12. Setting Objectives and Goals
13. Consumer Insight ProcessUnderstanding Consumer Behavior
14. Market Segmentation and Targeting
15. Customer Value Proposition
16. Marketing Strategy AnalysisCompetitive Analysis
17. Market Positioning Strategies
18. Differentiation and Positioning
19. Elements of a Business AnalysisFinancial Analysis
20. Product Portfolio Analysis
21. Market Opportunity Analysis
22. Completing a Strategic SWOT AnalysisConducting SWOT Analysis Workshops
23. Interpreting SWOT Analysis Results
24. Integrating SWOT into Strategy Formulation
25. Building the Overall Business StrategyMission, Vision, and Values Alignment
26. Strategic Choices and Alternatives
27. Resource Allocation and Strategic Fit
28. Core Company CompetenciesIdentifying Core Competencies
29. Leveraging Core Competencies for Competitive Advantage
30. Sustainable Competitive Advantage Strategies
31. Marketing Strategy PlanIdentifying Key Brand Growth Drivers
32. Setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) Objectives
33. Developing Strategies and Tactics to Achieve Objectives
34. Functional Objectives & StrategiesSales and Revenue Targets
35. Marketing Mix Strategies (Product, Price, Place, Promotion)
36. Marketing Communication Strategies
37. Developing the Activities PlanAction Plans and Implementation Timelines
38. Budget Allocation and Resource Planning
39. Setting Performance Metrics and Controls
40. Creating Your Company Marketing StrategyIntegrating Marketing Strategies with Overall Business Strategy
41. Continuous Monitoring, Evaluation, and Adaptation
42. Best Practices in Marketing Strategy Implementation and Management